Retailers who operate in
dollar-denominated malls across the country are questioning the
development following the free fall of the naira in recent times.
Prior to the announcement of a
market-driven foreign exchange policy by the Central Bank of Nigeria,
developers of retail malls determined their rents in United States’
dollars though payable on due dates in naira; but tenants are
increasingly becoming apprehensive as the naira continues its free fall
against the greenback.
At a recent forum for retailers in the
country tagged: ‘The Retail Leaders Conference’, with the theme,
‘Unlocking retail potential for survival, growth and sustainability’,
some stakeholders noted that the calculation of the rent in dollars had
become a challenge for them due to the current economic realities.
The Founder and Chief Executive Officer
of Ruff ‘n’ Tumble, Mrs. Adenike Ogunlesi, stated that retailers needed
to have meaningful collaboration on the issue and others affecting their
businesses.
She said, “What do we do about the
dollar-denominated sale of floor spaces in malls when our sales are all
in naira? What do we do about 20 per cent occupancy in malls where we
are paying full rates, whereby the stores that are meant to do
collective footfall are not opened?
“Advocacy begins with sincerity of
purpose from all parties involved and the willingness to work together
so that we can all win. We need to have meaningful collaboration.”
The Founder and Chief Executive Officer,
Healthplus and CasaBella, Mrs. Bukky George, said the economic
situation in the country had taken its toll on the retail business.
George said landlords and mall developers should engage tenants to identify ways of surviving the current season.
“Landlords and developers should consider concessions in order to encourage retailers,” she noted.
According to her, sales have reduced in
most malls, while closure of stores has accelerated and opening of new
ones has slowed considerably.
“Some malls are completed but have
remained unopened and many opened malls are dotted with empty stores,
leading to poor sales for the opened stores,” she stated.
Among other challenges facing the retail
industry, George said there was a big gap in retail expertise and poor
support for retail enterprise resource planning.
She added that retailers should consider
conducting researches on consumers’ needs so as to cushion the negative
effects of the present economic climate.
Ogunlesi also urged retailers to think
creatively, adding, “Where we are currently is not the best for retail
but there are many opportunities in the retail value chain, we only have
to think differently.”
Other speakers at the conference,
including the Chief Executive Officer of Nextnomics, Mr. Temitope
Oshikoya; Chairman, First Bank of Nigeria Limited, Mrs. Ibukun Awosika;
and Co-founder of Jumia, Mr. Raphael Afaedor, highlighted the economic
uncertainties in the country and suggested ways that retailers could
survive the challenges.
The Chief Executive Officer, Bervidson
Group, conveners of the conference, Mr. Joseph Ebata, stated that
businesses, particularly those in the retail segment, were facing a wide
range of challenges, which were threatening their existence.
“The good news is that retail in Nigeria
is one that is full of great opportunities. So, while retail is dealing
with many challenges, it must not lose sight of the potential and
opportunities that can be tapped and leveraged on for survival, growth
and sustainability,” he said.
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