BlackBerry on Monday said that it was not backing out of BB10, contrary to reports in the media.
The company said that its customers
depended on the BB10 platform, saying, “They (customers) are the ones
that drive our road map.
It said that was why the firm was
committed to not just maintaining BB10 software, but advancing it to be
even more secure and provide even greater productivity.
“You will see that with the next 10.3.3
update coming within the next month, which will be focused on enhancing
our already-stellar privacy and security features.
“Future BB10 software updates for 2017
are already in the works. Meanwhile, BlackBerry 10 devices such as the
BlackBerry Passport and Leap are still available to our loyal
customers,” a statement from BlackBerry read.
It also read in parts, “Our customers
also help us decide what type of keyboard we make for them, and what
they ask for is choice in both a virtual and physical keyboard.
This means we will continue to make our
iconic BlackBerry keyboard. We have four physical keyboard options that
we currently offer: Passport, Passport Silver Edition, Classic and PRIV.
“There is solid demand for physical
keyboards – and as long as that’s the case, we’ll continue to make them.
For virtual keyboard fans, you have Leap and PRIV (just keep that
slider down).”
The statement added, “Now that you know
we are committed with BB10, let me explain why BlackBerry’s device
strategy is truly unique. It is differentiated because it goes beyond
just smartphones.
“Our view is the rapidly growing mobile
environment is quickly being encompassed by an Internet of Things world
that requires both strong security and connectivity.”
It stated that the foundation for this
started with the BB10 software platform, which was built by engineers
with decades of experience in security.
“But we knew there was a need to bridge
the connectivity gap – leveraging Android was the solution. But we
didn’t just want to create another prosaic Android device.
“We wanted to merge the best of
BlackBerry with Android – the notion of a new merged BlackBerry platform
meant we would provide the security and connectivity BlackBerry is
known for with the content available in the Android ecosystem – all in
one environment,” it said.
“BlackBerry is the only one with this
unique flavour of smartphone in the market today. PRIV was the first
iteration…and soon there will be others.
At BlackBerry, we are not looking to fit
into the industry standard mould. That is because mobility has evolved
beyond just smartphones and tablets.
“Besides our burgeoning enterprise
software business, the new Mobility Solutions division has defined a
strategy enabling us to agilely pursue opportunities in this new
security-focused era,” it added.
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